Walk into almost any male clothing department or fashion boutique and you’ll find the focal point of the displays is a male mannequin or the mannequin are strategically positioned to catch attention. There’s good reason for this; as you’ll read in other pages on this website, mannequins have been shown statistically to do a good job of increasing sales.

There are a lot of different types of male mannequins to choose between and an unlimited number of displays, positions and arrangements that can be set up. So as with all marketing, its a matter of testing what works best.