Female fashion has traditionally been marketed and promoted best on real female models and in stores, female mannequins. Just look at how much attention and interest fashion-catwalk shows and fashion weeks produce. Sales and income are directly proportional to the amount of attention that you can generate.

The best mannequin displays duplicate the message presented at these shows as much as possible. A great example of this is a picture I saw recently of the actress Megan Fox posing with a mannequin of herself. You can see how the marketer is copying the celebrity, her look and style as much a possible as a strategy to sell the fashion.